Walsh University’s online BBA with a specialty in Digital Marketing & Analytics develops students’ understanding of the cross-functional areas within marketing, including communications, market research, consumer behavior, brand management, sales, and production. In addition, the BBA in Digital Marketing & Analytics degree focuses on the implementation of marketing strategies across different mediums. Students graduate well-versed in the many roles a marketer performs and with knowledge of best marketing practices in the information age.
View complete list of admission requirements.
Review the complete BBA in Digital Marketing & Analytics Program Curriculum Outline.
Please contact Mitchell Frisby, Admissions Recruiter for Online Programs, at mfrisby@walsh.edu
*Factoring in work experience, transfer credits, and aid. Every student’s situation is different. For a customized estimate, please contact the Office of Admissions.
This course introduces students to the psychological, sociological demographic, and economic influences, which affect buying behavior, both domestically and globally. Students learn why and how to apply consumer behavior theories and concepts, while integrating them with the larger contexts of marketing and other business disciplines in order to develop successful marketing strategies. Offered fall semester.Prerequisite: BUS 233
This course introduces the students to the major areas of quantitative and qualitative market research, including focus groups, survey development, experimental and field research design, practice and problem definition, questionnaire design and collection, data analysis, interpretation and presentation of survey findings. Prerequisite: BUS 309 and BUS 232
A business internship is a supervised work experience which permits the student to link theory with current business practices. The experience must be an extension of the classroom. The skills learned must be transferable to other employer settings. Student interns receive practical learning experience outside the academic setting by becoming involved in day-to-day operations of a business. An on-the-job supervisor and a faculty member monitor and assess intern performance. The internship may be paid or unpaid. Students may obtain this experience through national organizations and various internship abroad programs.
Prerequisites: Junior Status and permission of internship instructor
Prerequisites: Junior status and permission of internship coordinator.
This is an integrative capstone course in marketing that emphasizes strategic marketing decision-making as it relates to firms selling to consumers, business organizations, government agencies, and non-profit institutions. Topics for the course include an application of marketing research, marketing communications, pricing, distribution, and ethics, within retail, service, and business-to-business environments. Prerequisites: Senior Status and BUS 309
This course examines the role of sales management and personal selling as they relate to the discipline of marketing. Factors examined in this course include the importance of proper management in a sales environment, examination of consumer and business markets, and steps involved in the selling process. By applying sales theory concepts, students develop a sales plan for the product/service and utilize selling techniques to increase sales for an organization. Prerequisites: BUS 233
This course introduces students at the undergraduate level to the social media marketing industry, its operations, context, and technology. Topics include online social networks, consumer-generated advertising and reviews, blogs, e-mail, viral marketing, and international implications. Prerequisites: BUS 233
This course will focus on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered will draw on and extend students’ understanding of issues related to integrated marketing communications, pricing, digital marketing, and quantitative analysis. Due to the technical and applied nature of the subject matter, hands-on experience with various analytical tools and software which may include spreadsheet-based models, marketing metrics, business intelligence, and web/social media measurement tools, will be a key component of the course. Students will develop an understanding of the data available to marketers, its uses and limitation, and be exposed to methods for measuring performance of marketing efforts. The course will use a combination of cases, lectures, and a hands-on project to develop the necessary knowledge and skills.
An introductory course focused on the design and digital media industry standard software, Adobe Creative Cloud, with an emphasis on Adobe Illustrator, Adobe Photoshop, Adobe InDesign. Studio workflow, file management, and production-ready file set-up are also covered. No previous experience necessary. Required for all Visual Communication Design majors and minors.
An introduction to concept, tools, and history of Graphic Design. Cross listed as GD 295. Offered every fall.
Prerequisite: None.
