Selling is perhaps one the most universal skills one can obtain. Walsh University’s online Bachelor of Business Administration (B.B.A.) degree allows students to hone that skill and apply it to multiple facets. The curriculum features a heavy focus on Relationship-Driven Selling, which is vital to ensuring long-term customer commitments in B2B sales. A major in professional sales also pairs well with a concurrent major in marketing, management or data analytics.
This program includes select online courses taught in collaboration with other colleges across the country through our innovative partnership with Rize giving you access to a wide range of incredible instructors and more flexible scheduling options.
Request Professional Sales BBA Information
View complete list of admission requirements.
Review the complete BBA in Professional Sales Program Curriculum Outline.
Please contact Mitchell Frisby, Admissions Recruiter for Online Programs, at mfrisby@walsh.edu
*Factoring in work experience, transfer credits, and aid. Every student’s situation is different. For a customized estimate, please contact the Office of Admissions.
This course introduces students to the psychological, sociological demographic, and economic influences, which affect buying behavior, both domestically and globally. Students learn why and how to apply consumer behavior theories and concepts, while integrating them with the larger contexts of marketing and other business disciplines in order to develop successful marketing strategies. Offered fall semester. Prerequisite: BUS 233
This course introduces the students to the major areas of quantitative and qualitative market research, including focus groups, survey development, experimental and field research design, practice and problem definition, questionnaire design and collection, data analysis, interpretation and presentation of survey findings. Prerequisite: BUS 309 and BUS 232
A business internship is a supervised work experience which permits the student to link theory with current business practices. The experience must be an extension of the classroom. The skills learned must be transferable to other employer settings. Student interns receive practical learning experience outside the academic setting by becoming involved in day-to-day operations of a business. An on-the-job supervisor and a faculty member monitor and assess intern performance. The internship may be paid or unpaid. Students may obtain this experience through national organizations and various internship abroad programs. Prerequisites: Junior Status and permission of internship instructor
Prerequisites: Junior status and permission of internship coordinator.
This is an integrative capstone course in marketing that emphasizes strategic marketing decision-making as it relates to firms selling to consumers, business organizations, government agencies, and non-profit institutions. Topics for the course include an application of marketing research, marketing communications, pricing, distribution, and ethics, within retail, service, and business-to-business environments. Prerequisites: Senior Status and BUS 309
This course examines the role of sales management and personal selling as they relate to the discipline of marketing. Factors examined in this course include the importance of proper management in a sales environment, examination of consumer and business markets, and steps involved in the selling process. By applying sales theory concepts, students develop a sales plan for the product/service and utilize selling techniques to increase sales for an organization. Prerequisites: BUS 233
This course introduces students at the undergraduate level to the social media marketing industry, its operations, context, and technology. Topics include online social networks, consumer-generated advertising and reviews, blogs, e-mail, viral marketing, and international implications. Prerequisites: BUS 233
