Walsh University’s online MBA with a specialty in marketing focuses on skills needed to lead marketing initiatives. Gain the research and foundational knowledge needed to market across multiple platforms in the information age, including social media marketing, services marketing, and integrated marketing communications.
Interested applicants must submit:
Applicants must hold a Bachelor’s degree from an accredited college or university. We welcome candidates from all academic backgrounds—not just Business majors.
To ensure a strong foundation for success, applicants without a business degree or background will complete a self-paced, 1-credit hour course that covers essential business principles.
Applicants with an undergraduate GPA of 2.75 or higher will receive automatic acceptance to the MBA program.
Candidates with a GPA between 2.0 and 2.74 still have the opportunity to demonstrate their academic readiness through the Casper Assessment , an online situational judgment test that takes 65–85 minutes to complete.
Our holistic approach to admission ensures that motivated applicants have the ability to succeed.
More information about Walsh University’s Casper testing.
Have Questions? Contact Bridget England for more information at bengland@walsh.edu.
This course is designed to explore behavior in the modern business world from a professional ethical perspective. Particular current issues will form the basis of discussion and analysis. During the course, students will study ethics as a discipline and will explore it with an emphasis on the modern business environment. Cases and presentations will be used to provide a better understanding of concepts and principles that determine managerial ethics in real-life situations. This course will explore the application of moral theory to management decision-making with special emphasis on the Catholic moral tradition in adherence to Ex Corde Ecclesiae (1990).
In this course, students examine essential management, organizational behavior and communication theories. Topics include motivation, conflict management and resolution, groups and teams, and communication. This course is designed to explore how these elements impact the practical application of behavioral science theories with respect to solving complex management problems in a diverse, global environment.
This course examines the practices required to effectively manage an organization’s financial resources. This course explores financial analysis and budgeting techniques with an orientation towards development, analysis, and interpretation of historical, present, and projected performance measures. This course will explore firm’s financing strategies and its access to a variety of capital sources, a firm’s optimal capital structure, and effective resource allocation and investment strategies. The specific topics include financial statement analysis, pro forma analysis, operating budgets, capital budgeting, insourcing and outsourcing, capital structure, and cost of capital.
This course explores the applications of marketing theories and concepts used throughout various types of organizations, including manufacturing, service, nonprofit, and government entities. Topics include marketing strategy and planning, market segmentation, consumer behavior, branding, product and service development, and international marketing.
This course focuses on various information and communications technologies. Students will examine how information systems are used to solve problems, manage data, and make better business decisions. Topics include management information systems, databases, ERP systems, cloud computing, and information privacy.
This course provides students with an overview of statistical concepts and research methods used by for-profit and not-for-profit organizations. Students gain an understanding of research problem formulation, research design, sampling methods, analytic and descriptive survey questionnaires, qualitative versus quantitative data collection, and evaluation and interpretation of descriptive and inferential statistics by performing their own research. The course includes consideration of the use of research methods in program evaluation and outcome studies. This course further emphasizes the importance of integrating research into the business setting to the benefit of students and the overall business profession.
According to U.S. News and World Report, jobs for MBA graduates in marketing include:
Positions Walsh University graduates have held include:
According to the Bureau of Labor Statistics, individuals 25 and older with a master's degree earned approximately $10,000 more a year than their counterparts with a bachelor's degree.The median pay for marketing professions was more than $120,000 per year. The industry is expected to grow by 9% by 2024, leading to the creation of more than 18,000 jobs.
"I feel Walsh has prepared me for my career by making me take a step back and really think about things and organization as the whole, rather than just the pieces and parts. Here, everyone is engaged and wants you to be successful."
Jon Bishop, Chief Strategy Officer at Nymbl Systems
